Case Study: YP® Contacts
Objective: Conceptualize an insight-driven intuitive email campaign interface for non-tech savvy small business owners for soliciting and retention of exisiting and prospective customers
Welcome + Tour
Contacts
Campaigns
Dashboard + Reporting
Solution
Interface design focus is minimal with strong use of iconography
Inclusion of product tour for step by step demo
Dashboard functionality for quick view of campaign results and action items
Cohesive brand reinforcement throughout product experience