Case Study: Beyond Finance
Objective: Create, launch and market new brand in debt resolution vertical
Wireframes
Funnel (Mobile)
Social Media Marketing
Solution
Utilize social media audience targeting and develop/test variations of both imagery and copy to determine highest CTR.
Use brand color palette and debt focused messaging to connect ads with landing page
Create minimalistic landing page focused on the core 3-step debt relief process supported by success stories
Brand Development
The client requested an icon that could be incorporated into the identity mark and also used independentsly. The “ribbon” is constructed with three intertwining circles based on the 3-step process to debt relief that is the core mission of the company. A vibrant color palate was chosen to elict positivity and hope for a bright financial future.
Email Templates
A series of email templates were developed to encourage and stay in contact with customers at several stages of engagement from landing page funnel form entry through program enrollment and payment receipt. Positive messaging and brand recognition underscore the goal of these email solicitations which is to keep customers engaged in the program from inquiry through “graduation” which can take, on average, two years+ to complete.
