Case Study: ADP Engagement Meter
Objective: Create an engaging user experience resulting in consumer key data Insights to drive product purchase
Wireframes Path: Growth / Performance Management / Medium / Healthcare
Concept 1
Concept 2
Process
1
Initial audit of the current site
- Determine KPI / Objective
- Examine data & review existing user flow
- Identify areas needing improvement
2
Develop new user experience
- Research sites with multi-step process
- Create user flow diagram
- Ideation & wireframing
3
Develop clickable prototype
- Lo-fi wireframe experience
- UI elements
- Hi-fi prototype build
- Test, revise & optimize
VIEW
Funnel (Mobile)
Solution
Engage the user with a simple question based dynamic experience populating options based on selections
A 4-step process yeilding data based key insights and best matched product recommendations
A cohesive experience with color coded buttons based on initial area of improvement
