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The client demanded a classic and clean high-end look for the identity redesign. The original font was used as a foundation for the new logo to retain recognition while updating the overall look. A neutral color was chosen to compliment the diverse colors of past and present product lines. Additionally, the logo needed to be incorporated in all aspects of the corporate material.
The client demanded a classic and clean high-end look for the identity redesign. The original font was used as a foundation for the new logo to retain recognition while updating the overall look. A neutral color was chosen to compliment the diverse colors of past and present product lines. Additionally, the logo needed to be incorporated in all aspects of the corporate material.