jp morgan/chase Banner/Landing Page
landing page | banner

Clean, crisp and corporate, the idea for this advertisement was focused around the benefits one would receive with the card offered in the ad. The binding element for the ad was the + sign which is introduced immediately and morphs into the chase logo to ensure brand identity. Additionally, the plus sign serves as a graphical tie to the call to action. The sign is reintroduced when the benefits of card ownership are displayed in order to link all visual aspects of the ad together.