
Curtain calls co. Commercial Ad Series
Targeted to a local audience, these 1/3 and 1/4page ads were created based on Curtain Calls' corporate colors of brown and blue. The layouts are a simple grid pattern with varying lengths for the product shots. The web address is featured promiently at the bottom to steer readers to the newly created site.
Freni Design was also employed to develop a Tag-Line for the first ad in the series. Several copy options were developed and furnished to the client. The final selection, "Define Your Borders" perfectly captures the essence of the ads intention in that each curtain has multiple border options which the buyer can use to customize their decor.
